Why Do You Need a Branded Website for Your Business?
1. Help Leads Get to Know You. Did you know that more than 38% of users judge a business’ website based on its appearance? That means your website needs to quickly and effectively communicate the most important aspects of your business to potential clients. This includes you, your team, your values, the things that differentiate you from your competition, and how to move forward with your services.
2. Drive Leads Down Your Sales Funnel. Website conversions increase by as much as 33% with consistent branding. This means your website provides a crucial opportunity to convert leads. Our branded websites feature intentionally-placed call-to-action buttons for maximum conversion.
3. Establish Your Online Presence. Without a web presence, you are risking up to 62% of potential customers not contacting you. They will opt for your competitors who have an online presence. A branded website helps you build credibility and get more organic traffic. You can outrank your competitors and get on the first page of Google’s search results with expertly performed SEO techniques.
How Does a Well-Designed, Branded Website Impact Your Bottom Line?
The modern online world has become highly competitive. That is why it is critical to have a branded website to communicate with your target audience, differentiate yourself from competitors, and rank high on search engine results pages.
To find out how a branded website can take your business to the next level and grow your sales, download this free informative guide.
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Advanced Branding and Website Concepts Explained
Why Focus on Branding
No matter what your business may be, branding is crucial. Many businesses underestimate the importance of their branding efforts. From the color scheme and font to logo placement, layout, and messaging, everything on your website contributes to a client’s decision to work with you or not. At 714Web, we intentionally and thoughtfully design your entire website using proven psychological principles to push leads toward conversion.
The Benefits of Psychologically-Driven Conversion Content
Our team creates website content based on psychological principles to encourage users to take the desired action. These principles include the demonstrating social proof, creating a sense of urgency with exclusive offers, providing value with free resources, and offering personalized content to fit individuals’ preferences.
Why Emphasize Call to Action
Everything on your website should focus on moving leads to move through your sales funnel. Well-designed and compelling CTAs streamline the customer journey. They should grab users’ attention, create a sense of urgency or value, and demonstrate how to take the next step with your business.
The Importance of Social Proof
Social proof creates a sense of trust and credibility. Highlighting testimonials and reviews on your website shows that your business has been tried, tested, and positively received by others. Social proof also focuses on social validation – people often follow the actions and decisions of others.
A Branded Website Is Your Most Powerful First Impression
Work with 714WEB to Create a New Online Presence or Revamp Your Current Website.
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FAQs
When your business has a professional, well-developed website, you stand out from the competition and build a memorable online experience for your potential customers. A strong website allows users to easily scan and read the important information. This ensures that they engage with your business.
Our initial discovery process takes 1-4 weeks, depending on how many meetings are scheduled to create your website blueprint. Then, a new branding package and website can generally be completed within 4-6 weeks.
If you are considering a new website project, you haver to answer two central questions: What do you need from your website? What purpose do you need it to serve?
Once you have answered them, you need to determine if your current website is achieving this purpose. For example, is your website bringing you new potential customers, regularly, daily, weekly?
Yes. Every website project we work on at 714WEB is optimized for desktop, mobile and tablet screens.
At 714WEB, we customize an online marketing strategy for you based on our innovative discovery process called the Maverick System. It includes a series of meetings and interviews to figure out your goals for your website and how we can achieve them for you.
Additionally, we will discuss your budget considerations at the very beginning and let you know what we can accomplish within your parameters. Your proposal will include a clear price point, and we never tack on additional costs unless they’re approved and added to your scope of work.